Management & Marketing

Students identify basic management and marketing concepts and describe retail merchandising strategies of value to the retail employee, manager or owner.

Students identify and describe the target customer and the selling floor, including sales and nonsales activities. They will demonstrate techniques required by employees in the field.

Students improve oral and written business communication skills necessary for efficient and effective management of information. The focus is on business writing strategies and composing memorandums, messages and business letters.

Students will investigate the concept of e-commerce as a marketing strategy and design an e-commerce Web site to sell products and/or services. Note: The e-commerce Web site that is designed does not need to be published on the Internet; it can be operational on a local machine/network, if necessary.

Students demonstrate the basic steps involved in processing or adding value to an agriculture commodity and/or in providing related services.

Students develop project design and management skills to extend and enhance competencies and skills in other CTS courses through contexts that are personally relevant.

Students demonstrate basic managerial skills, by assuming roles and responsibilities of management in order to coordinate available resources and achieve quality results.

Students identify different types of visual merchandising and describe how to construct attention-getting displays and evaluate visual merchandising.

Students identify and demonstrate retail operations that are typically performed off the selling floor and/or away from customers.

Students identify and describe strategies and procedures in the office environment and how to manage processes and protocols related to equipment, written communication transmittal and business travel arrangements.

Students develop office administration skills and are introduced to basic mail and scheduling software.

Students improve their basic oral and written communication strategies necessary for efficient and effective management of information. The focus is on technical writing strategies and composing when preparing informal business reports and proposals.

Students develop skills for professional person-to-person communication and develop strategies to properly communicate with supervisors, colleagues and clients.

Students evaluate and demonstrate basic records management skills for a manual records system, emphasizing alphabetic coding procedures.

Students are introduced to communication channels, delivery strategies and advertising media that can be used to inform potential customers about products and services available in the marketplace.

Students will enhance their understanding of e-commerce as a marketing strategy and design an e-commerce Web site with special effects and additional content to attract customers and increase customer satisfaction. Note: The e-commerce Web site that is designed does not need to be published on the Internet; it can be operational on a local machine/network, if necessary.

Students research marketing and distribution networks within an energy or mineral industry; examine regulatory structures and policies that influence supply of a commodity, product or service; and describe related career opportunities.

Students develop project design and management skills to extend and enhance competencies and skills in other CTS courses through contexts that are personally relevant.

Students develop project design and management skills to extend and enhance competencies and skills in other CTS courses through contexts that are personally relevant.

Students apply prior learning and demonstrate the attitudes, skills and knowledge required by an external organization to achieve a credential/credentials or an articulation.

Students identify and describe organizational structures, management theories and organizations as working units. Students also explain their beliefs of what successful organizations might look like in the future.

Students investigate and relate their knowledge of economics to how business decisions are made within the community, provincially, nationally and internationally.

Students examine the opportunities and challenges that confront business persons in establishing a global business operation.

Students learn and demonstrate techniques for successful selling.

Students explore the channels of distribution and modes of transportation used to direct goods from the producer to the consumer.

Students develop retail store images, examine potential locations and design store layouts. Students should be given hands-on experience by researching a location for an actual retailing opportunity and by designing a layout for this retail store. This course focuses on students owning a retail business and learning the necessary steps for success.

Students evaluate and demonstrate effective office environment strategies and processes, use electronic office equipment, and manage processes related to electronic communications and business meetings.

Students expand and continue to improve oral and written communication strategies necessary for efficient and effective management of information. Focus is on technical writing strategies and composing at a computer work station when preparing formal business reports and proposals.

Students describe the advantages of an automated records system. Numeric, subject and geographic coding are emphasized.

Students are introduced to broadcast communication channels, delivery strategies and advertising media that can be used to inform potential customers about products and services available in the marketplace.

Students will investigate and expand strategies to gather customer information and design e-commerce Web sites that take advantage of technological advances. Note: The e-commerce Web site that is designed may or may not be made operational.

Students apply knowledge of marketing principles focusing on materials and services offered to the consumer through open and closed marketing structures and techniques that influence the supply of a commodity, product or service.

Students explain the basic principles involved in marketing an energy or mineral resource and analyze trends in the development and marketing of energy or mineral products.

Students describe the range of consumer products and services derived from Canada’s forests and research the production and marketing of these forest products.

Students develop project design and management skills to extend and enhance competencies and skills in other CTS courses through contexts that are personally relevant.

Students develop project design and management skills to extend and enhance competencies and skills in other CTS courses through contexts that are personally relevant.

Students apply prior learning and demonstrate the attitudes, skills and knowledge required by an external organization to achieve a credential/credentials or an articulation.