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MAM1040 E-Commerce 1

Introductory · 1 credit · BIT - Business, Admin, Finance and IT

Description
Students will investigate the concept of e-commerce as a marketing strategy and design an e-commerce Web site to sell products and/or services. Note: The e-commerce Web site that is designed does not need to be published on the Internet; it can be operational on a local machine/network, if necessary.
Prerequisite
None
Parameters
Access to an appropriate computer work station, word processing software, Web site design software, the Internet and supporting materials.
Supporting courses
INF1030: Word Processing MAM1010: Marketing & Management and/or any Web design course

Outcomes The student will:

  • 1 describe features, benefits and challenges influencing decisions to market online

    • 1.1 list features that are typical of e-commerce Web sites including:

      • 1.1.1 a catalogue display that lists products and/or services for sale

      • 1.1.2 systems to handle orders, payments, shipping and inventory

      • 1.1.3 marketing and advertising initiatives to attract and retain customers

    • 1.2 describe the potential benefits of marketing online (e-commerce) including:

      • 1.2.1 higher revenue/income potential by: expanding business networks and affiliations, reducing overall labour, communication and inventory costs, exposing businesses to wider audiences; e.g., local, national, global,

      • 1.2.2 enhanced customer service; e.g., 24/7 access

      • 1.2.3 faster information dissemination to customers

      • 1.2.4 faster information dissemination on products and marketing efforts within the company

      • 1.2.5 increased goodwill and shareholder value

    • 1.3 identify and assess challenges to marketing online including:

      • 1.3.1 ethical issues; e.g., selling illegal items, using untrue, incomplete statements in advertising, accepting money for recommendations

      • 1.3.2 privacy concerns; e.g., managing the nature and degree of information collected on customers, selling or renting customer information to a third party without permission

    • 1.4 identify potential customers by demonstrating profile methods that include:

      • 1.4.1 age, gender, interests, occupations and income

      • 1.4.2 reading, writing and hearing abilities

      • 1.4.3 computer hardware and software expertise

      • 1.4.4 status of computer equipment; e.g., processing speed, screen size, wireless mobile devices

      • 1.4.5 connection speed to the Internet

  • 2 outline the process of building an e-commerce Web site

    • 2.1 research the target market and determine if potential customers are online

    • 2.2 determine what competitors are doing and what needs to be done to compete

    • 2.3 estimate startup and ongoing fixed and variable costs by:

      • 2.3.1 listing what must be considered when deciding how to develop and manage an e-commerce Web site; e.g., expected size of Web site, expected traffic, need to connect to in-house business processes, levels of security needed

      • 2.3.2 describing alternatives for developing e-commerce Web sites; e.g., outsourcing, building own Web site

    • 2.4 identify procedures for registering a domain name (Uniform Resource Locator or URL) that:

      • 2.4.1 is easy to find and remember

      • 2.4.2 is reflective of the Web site’s content

      • 2.4.3 has a logical connection to the Web site’s sponsor

      • 2.4.4 publishes pages to the Web site

  • 3 design an e-commerce Web site to market products or services online

    • 3.1 describe and design the Web site and storyboard all Web pages, including the entire text for each Web page and the navigation links

    • 3.2 create the Web site including:

      • 3.2.1 set up the background

      • 3.2.2 insert text

      • 3.2.3 format pages

      • 3.2.4 add hyperlinks

      • 3.2.5 develop forms

      • 3.2.6 insert images and special effects

      • 3.2.7 edit text-image interfacing

      • 3.2.8 review the impact of the layout, text and special effects

      • 3.2.9 test hyperlinks and navigation paths

    • 3.3 gather opinions and feedback on impact and effectiveness and make necessary adjustments

    • 3.4 market the Web site online and offline; e.g., search engines/directories and partnerships, news releases, stationery, advertisements

    • 3.5 document the Web site by:

      • 3.5.1 listing items that need updating on a regular basis or that need to be changed seasonally

      • 3.5.2 creating a proposed schedule for software/hardware review

  • 4 analyze content-related features of effective e-commerce Web sites

    • 4.1 examine the following:

      • 4.1.1 the home page

      • 4.1.2 the search function

      • 4.1.3 company information

      • 4.1.4 company policies on privacy, security and terms of business

      • 4.1.5 display format of products/services, ordering and shipping; e.g., shopping carts, payment options

    • 4.2 examine forms to gather customer information and incentives to complete them

    • 4.3 examine additional content, and accurate and appropriate text

  • 5 analyze design- and technical-related features of effective e-commerce Web sites

    • 5.1 examine the overall impact of the Web site

    • 5.2 examine if:

      • 5.2.1 the Web site aligns with potential customers’ interests and needs

      • 5.2.2 pages are consistent in format, text size, font, headings and colour

      • 5.2.3 colour contrast helps items stand out or blend in and the background is effective

      • 5.2.4 special effects have been added and are appropriate; e.g., pictures, photographs, graphics, sound, borders, audio, animation, video, marquee, 3-D graphics, 3-D animation

      • 5.2.5 the home page provides clear links to other pages of the Web site

  • 6 apply consistent and appropriate work station routines

    • 6.1 demonstrate good health and safety; e.g., posture, positioning of hardware and furniture

    • 6.2 employ practices that security for hardware, software, supplies and personal work

    • 6.3 apply effective decision-making strategies when using the Internet

    • 6.4 use related terminology to describe basic protocols, processes and tools

  • 7 demonstrate basic competencies

    • 7.1 demonstrate fundamental skills to:

      • 7.1.1 communicate

      • 7.1.2 manage information

      • 7.1.3 use numbers

      • 7.1.4 think and solve problems

    • 7.2 demonstrate personal management skills to:

      • 7.2.1 demonstrate positive attitudes and behaviours

      • 7.2.2 be responsible

      • 7.2.3 be adaptable

      • 7.2.4 learn continuously

      • 7.2.5 work safely

    • 7.3 demonstrate teamwork skills to:

      • 7.3.1 work with others

      • 7.3.2 participate in projects and tasks

  • 8 make personal connections to the cluster content and processes to inform possible pathway choices

    • 8.1 complete/update a personal inventory; e.g., interests, values, beliefs, resources, prior learning and experiences

    • 8.2 create a connection between a personal inventory and occupational choices

Program of Studies 2009. Source document, © Alberta Education.