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MAM1030 Communication Strategies 1

Introductory · 1 credit · BIT - Business, Admin, Finance and IT

Description
Students improve oral and written business communication skills necessary for efficient and effective management of information. The focus is on business writing strategies and composing memorandums, messages and business letters.
Prerequisite
None
Parameters
Access to an appropriate computer work station, storage medium, word processing software, the Internet and supporting materials.
Supporting courses
INF1030: Word Processing 1 INF2090: Correspondence

Outcomes The student will:

  • 1 demonstrate use of the writing process when composing correspondence

    • 1.1 identify and describe the different types of business documents including:

      • 1.1.1 memorandums

      • 1.1.2 electronic messages; e.g., e-mails

      • 1.1.3 personal business letters

      • 1.1.4 business letters

      • 1.1.5 informal business reports

      • 1.1.6 formal business reports

      • 1.1.7 proposals and press releases

    • 1.2 outline and research the steps in the writing process; e.g., prewriting, composing, revising, proofreading

    • 1.3 identify and use prewriting strategies when preparing messages and memorandums to:

      • 1.3.1 ensure good organization

      • 1.3.2 get to the point quickly

      • 1.3.3 supply accurate information

      • 1.3.4 indicate specific actions

    • 1.4 differentiate between a personal business letter and a business letter

    • 1.5 describe the functions of a business letter to:

      • 1.5.1 sell products or services

      • 1.5.2 request material or information

      • 1.5.3 answer customer inquiries or complaints

      • 1.5.4 increase goodwill

      • 1.5.5 act as a permanent record

      • 1.5.6 prepare a written contract

    • 1.6 identify and use prewriting strategies when preparing personal business and business letters to:

      • 1.6.1 identify the purpose and audience

      • 1.6.2 identify what details need to be included

      • 1.6.3 complete any necessary research

      • 1.6.4 organize the letter using letter formulas

      • 1.6.5 outline the details of the letter in the order they should appear

    • 1.7 describe strategies to use when planning to write business documents to:

      • 1.7.1 identify the main point

      • 1.7.2 identify the audience

      • 1.7.3 determine the type of document; e.g., letter, memorandum

      • 1.7.4 plan the message by listing points

      • 1.7.5 arrange points in logical order

    • 1.8 select a letter format to use before writing

    • 1.9 compose the first draft of the letter, including an opening, body and closing using a word processing program

    • 1.10 identify and use revising strategies for a business letter

    • 1.11 select a format to use before writing a memorandum or e-mail message

    • 1.12 compose the first draft of the memorandum using a template

    • 1.13 describe basic sentence structure, grammar, spelling and punctuation rules

    • 1.14 identify and use revising strategies; e.g., check for brevity, active language and clarity

    • 1.15 identify and use proofreading strategies to:

      • 1.15.1 proofread for facts, dates, names, figures and statistical information

      • 1.15.2 proofread for sentence structure, grammar, spelling, punctuation and format

  • 2 demonstrate best practice when dealing with callers

    • 2.1 describe effective oral communication strategies used in business

    • 2.2 describe the significance of nonverbal language

    • 2.3 correctly demonstrate making proper business introductions

    • 2.4 correctly demonstrate using proper communication etiquette when making/answering calls, during the calls and following the calls

  • 3 demonstrate basic competencies

    • 3.1 demonstrate fundamental skills to:

      • 3.1.1 communicate

      • 3.1.2 manage information

      • 3.1.3 use numbers

      • 3.1.4 think and solve problems

    • 3.2 demonstrate personal management skills to:

      • 3.2.1 demonstrate positive attitudes and behaviours

      • 3.2.2 be responsible

      • 3.2.3 be adaptable

      • 3.2.4 learn continuously

      • 3.2.5 work safely

    • 3.3 demonstrate teamwork skills to:

      • 3.3.1 work with others

      • 3.3.2 participate in projects and tasks

  • 4 make personal connections to the cluster content and processes to inform possible pathway choices

    • 4.1 complete/update a personal inventory; e.g., interests, values, beliefs, resources, prior learning and experiences

    • 4.2 create a connection between a personal inventory and occupational choices

Program of Studies 2009. Source document, © Alberta Education.