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Management & Marketing

MAM2130 Energy & Resources Supply & Distribution

Intermediate · 1 credit · BIT - Business, Admin, Finance and IT

Description
Students research marketing and distribution networks within an energy or mineral industry; examine regulatory structures and policies that influence supply of a commodity, product or service; and describe related career opportunities.
Prerequisite
None
Parameters
Access to relevant distribution and marketing facilities.
Supporting courses
PRS1060: Consumer Products & Services

Outcomes The student will:

  • 1 explain marketing and distribution systems used within an energy or mineral industry

    • 1.1 identify key local, national and global markets and destinations for an energy or mineral resource

    • 1.2 explain major functions of marketing within an energy or mineral industry; e.g., market survey and research, product and/or service planning, advertising and promotion, price determination, sales

    • 1.3 represent the basic stages through which a product moves en route to market; e.g., recovery and production, processing and refining, product brokering, transport

    • 1.4 explain the laws of supply and demand and factors that cause changes in supply and demand for a commodity, product or service; e.g., trade regulations, economic conditions, environmental concerns, consumer trends, new technology

    • 1.5 identify basic price determinants and trends for a commodity, product or service; e.g., product characteristics, balance between supply and demand, inflation and dollar value, political instability, storage and/or distribution costs

    • 1.6 research one or more distribution networks within the energy or mineral industry used to move a commodity or product to market; e.g., pipeline systems, tankers and barges, rail and trucking systems, power grid

    • 1.7 explain the function of intermediate stops in moving a commodity or product to market

    • 1.8 identify safety and environmental standards and emergency response plans relevant to transporting an energy or mineral product

  • 2 describe regulatory structures and policies that influence supply of a commodity, product or service

    • 2.1 explain the concept of supply management and differences between nonregulated (open) and regulated (closed) market systems; provide examples of open and closed market systems

    • 2.2 explain the role and impact of regulatory systems and strategies used in marketing a commodity, product or service; e.g., marketing boards, cooperatives, quota systems, monopolies

    • 2.3 describe local and global marketing structures used to facilitate commodity exchange and establish benchmark prices

    • 2.4 evaluate the impact of government policies and legislation on marketing activities within an energy or mineral industry; e.g., provincial, national and international trade agreements, deregulation and free trade, transportation policies and safety and environmental standards

    • 2.5 describe the mandates of provincial, national and foreign agencies in regulating exchange of a commodity, product or service; e.g., Alberta Petroleum Marketing Commission, National Energy Board, Organization of the Petroleum Exporting Countries (OPEC), California Gas Transmission Commission

    • 2.6 identify and evaluate viable alternatives for marketing within an energy or mineral industry; e.g., direct producer marketing, open markets, marketing boards, cooperatives

  • 3 demonstrate basic competencies

    • 3.1 demonstrate fundamental skills to:

      • 3.1.1 communicate

      • 3.1.2 manage information

      • 3.1.3 use numbers

      • 3.1.4 think and solve problems

    • 3.2 demonstrate personal management skills to:

      • 3.2.1 demonstrate positive attitudes and behaviours

      • 3.2.2 be responsible

      • 3.2.3 be adaptable

      • 3.2.4 learn continuously

      • 3.2.5 work safely

    • 3.3 demonstrate teamwork skills to:

      • 3.3.1 work with others

      • 3.3.2 participate in projects and tasks

  • 4 identify possible life roles related to the skills and content of this cluster

    • 4.1 recognize and then analyze the opportunities and barriers in the immediate environment

    • 4.2 identify potential resources to minimize barriers and maximize opportunities

Program of Studies 2017. Source document, © Alberta Education.