MAM3150 The Forest Marketplace

Advanced · 1 credit · BIT - Business, Admin, Finance and IT

Description: Students describe the range of consumer products and services derived from Canada’s forests and research the production and marketing of these forest products.
Prerequisite: None
Parameters: Access to resources available from forest products and forest service industries.

Outcomes The student will:

1 describe fibre and nonfibre products and services derived from Canada’s forests
- 1.1 identify market-based products and services derived from Alberta’s forests including:
  - 1.1.1 primary wood products
  - 1.1.2 wood-fabricated materials
  - 1.1.3 wood pulp and paper products
  - 1.1.4 chemical products
  - 1.1.5 trapping, fishing and hunting
  - 1.1.6 guiding and outfitting
  - 1.1.7 tourism and recreational pursuits
- 1.2 identify psychological benefits and extra-market values derived from Alberta’s forests including:
  - 1.2.1 ecological values
  - 1.2.2 aesthetic and spiritual values
  - 1.2.3 bequest value for future generations
- 1.3 describe trends in the consumptive and nonconsumptive use of forests in Canada and Alberta including:
  - 1.3.1 recreation
  - 1.3.2 trapping
  - 1.3.3 logging
  - 1.3.4 oil and gas development
2 explain processes used in developing fibre and nonfibre forest products and services in Canada and Alberta
- 2.1 identify and sequence the steps that are involved in producing a fibre commodity including:
  - 2.1.1 harvest and transportation
  - 2.1.2 processing techniques
  - 2.1.3 grading, packing and storage
- 2.2 identify materials and services that are required at each stage in the production of a fibre commodity including:
  - 2.2.1 human and natural resources
  - 2.2.2 energy and technologies
  - 2.2.3 inspection and regulation
- 2.3 describe recent developments in milling and pulping technology and their impact on the forest industry; e.g., fibre utilization, environmental stewardship
- 2.4 identify new and emerging products and services derived from Alberta’s forests; e.g., cattle food, methane gas
3 identify market trends and develop a marketing plan for a forest product or service
- 3.1 describe the nature and extent of Canada's market share in North America, the Pacific Rim, Europe and other locations
- 3.2 describe systems used to market Canada’s forest products and services at local, national and international levels
- 3.3 identify social, economic and environmental factors that influence consumer trends and market demands for forest products and services
- 3.4 describe the impact of developing technologies on Canada’s fibre and nonfibre forest products including:
  - 3.4.1 efficiency of production processes
  - 3.4.2 improved utilization
  - 3.4.3 focus on value-added and knowledge intensive commodities
- 3.5 identify market opportunities that arise from product diversification and specialization, international trade and participation in a global economy
- 3.6 create a plan for identifying new market opportunities, developing a forest product and managing the venture
4 explain the types of forest certification and what their objectives are; e.g., International Organization for Standards (ISO) 14001, Canadian Standards Association (CSA), Forest Stewardship Council, Sustainable Forestry Initiative
5 demonstrate basic competencies
- 5.1 demonstrate fundamental skills to:
  - 5.1.1 communicate
  - 5.1.2 manage information
  - 5.1.3 use numbers
  - 5.1.4 think and solve problems
- 5.2 demonstrate personal management skills to:
  - 5.2.1 demonstrate positive attitudes and behaviours
  - 5.2.2 be responsible
  - 5.2.3 be adaptable
  - 5.2.4 learn continuously
  - 5.2.5 work safely
- 5.3 demonstrate teamwork skills to:
  - 5.3.1 work with others
  - 5.3.2 participate in projects and tasks
6 create a transitional strategy to accommodate personal changes and build personal values
- 6.1 identify short-term and long-term goals
- 6.2 identify steps to achieve goals