MAM3060 Setting Up A Retail Store
Advanced · 1 credit · BIT - Business, Admin, Finance and IT
- Description
- Students develop retail store images, examine potential locations and design store layouts. Students should be given hands-on experience by researching a location for an actual retailing opportunity and by designing a layout for this retail store. This course focuses on students owning a retail business and learning the necessary steps for success.
- Prerequisite
- None
- Parameters
- No specialized equipment or facilities, but students may require access to a retail facility for reference.
- Supporting courses
- MAM1010: Marketing & Management MAM2040: Retail Operations ENT2030: Marketing the Venture
Outcomes The student will:
1 create an image for a retail business
1.1 identify what creates a favourable image; e.g., store name, targeting one’s market, quality/price of product and service, retail policies and services such as credit, return policies and guarantees
1.2 identify a possible retail business to design
1.3 develop a favourable image for a possible retail business
2 analyze and justify a location and site for a retail business
2.1 describe marketing research strategies
2.2 identify the community for a possible retail business site; e.g., city, town, district
2.3 list store location objectives regarding target market, business environment and competition
2.4 identify and investigate a preliminary list of communities
2.5 compare communities selected; short list and rank the communities
2.6 choose the best community for the retail business
2.7 identify and research various sites within the community
2.8 research traffic patterns
2.9 research options for choosing a location by:
2.9.1 comparing buying versus leasing
2.9.2 calculating how to best maximize sales
2.9.3 evaluating the site, based on store image
2.9.4 analyzing large competition versus one-of-a-kind
3 design an effective floor plan, using the principles of store design and layout
3.1 analyze the:
3.1.1 space required
3.1.2 workflow patterns including employees and customers
3.1.3 equipment, display and physical arrangement
3.2 describe and illustrate how to incorporate:
3.2.1 enticements to customers; e.g., come, stay, buy, return
3.2.2 efficiency and service
3.2.3 flexibility and convenience
3.2.4 safety for employees and customers
3.2.5 security for merchandise and equipment
3.2.6 maintenance; e.g., day-to-day, repair, remodel
3.3 research the principles of store front and interior floor design and layout; e.g., features, impulse goods vs. staple goods, physical arrangement
3.4 compare exterior and interior layouts among stores with similar product lines including:
3.4.1 supermarkets
3.4.2 department stores
3.4.3 small retail stores
3.4.4 service operations
3.5 identify elements that compete for space on the floor
3.6 describe and illustrate aspects of the design including:
3.6.1 why the plan is functional
3.6.2 selling and nonselling areas
3.6.3 equipment and furniture
3.6.4 decor
3.6.5 image of business both inside and outside
4 identify, research and select vendors for the purchase of fixtures and equipment
5 prepare a maintenance schedule for a retail business
5.1 prepare housekeeping schedules and work plans including:
5.1.1 daily cleaning
5.1.2 general maintenance
5.1.3 redecorating for promotional and upkeep purposes
6 demonstrate basic competencies
6.1 demonstrate fundamental skills to:
6.1.1 communicate
6.1.2 manage information
6.1.3 use numbers
6.1.4 think and solve problems
6.2 demonstrate personal management skills to:
6.2.1 demonstrate positive attitudes and behaviours
6.2.2 be responsible
6.2.3 be adaptable
6.2.4 learn continuously
6.2.5 work safely
6.3 demonstrate teamwork skills to:
6.3.1 work with others
6.3.2 participate in projects and tasks
7 create a transitional strategy to accommodate personal changes and build personal values
7.1 identify short-term and long-term goals
7.2 identify steps to achieve goals
Program of Studies 2009. Source document, © Alberta Education.