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MAM3050 Distributing Goods & Services

Advanced · 1 credit · BIT - Business, Admin, Finance and IT

Description
Students explore the channels of distribution and modes of transportation used to direct goods from the producer to the consumer.
Prerequisite
None
Parameters
No specialized equipment or facilities.
Supporting courses
MAM1010: Marketing & Management

Outcomes The student will:

  • 1 identify and compare different channels of distribution and modes of transportation

    • 1.1 define channels of distribution and provide examples

    • 1.2 research the following three major distribution policies and identify types of products for each policy:

      • 1.2.1 extensive

      • 1.2.2 selective

      • 1.2.3 exclusive

    • 1.3 evaluate the role of producers, processors, manufacturers, agents, brokers, wholesalers, retailers and consumers, and identify examples for each

    • 1.4 compare the most common types of channels and identify the types of products that go through each channel including:

      • 1.4.1 producer to consumer (direct)

      • 1.4.2 one intermediary (retailer)

      • 1.4.3 two intermediaries (wholesaler, retailer)

      • 1.4.4 three intermediaries (agent, wholesaler, retailer)

    • 1.5 research the role of a broker and commission agent for a retailer and manufacturer

    • 1.6 identify and list the functions of a wholesaler

    • 1.7 research the importance of wholesalers to manufacturers and to retailers

    • 1.8 research local wholesalers in their community

    • 1.9 describe the different types of agent intermediaries and their role in the distribution process

  • 2 identify and describe different types of retailers present in the community

    • 2.1 analyze the common types of retail stores and identify examples of each, including both service and merchandising businesses

    • 2.2 describe types of nonstore retailers

    • 2.3 analyze future retailing opportunities and how they might affect traditional channels

  • 3 identify and present the channels of distribution and modes of transportation used for a manufactured product

    • 3.1 explain the role transportation plays within the channels of distribution

    • 3.2 illustrate the modes of transportation used for a variety of different products; e.g., rail, road, pipeline, air, water

    • 3.3 compare the advantages and disadvantages of the various modes of transportation with regard to cost, accessibility, reliability, in-transit time, flexibility

    • 3.4 research developments in transportation methods

  • 4 demonstrate basic competencies

    • 4.1 demonstrate fundamental skills to:

      • 4.1.1 communicate

      • 4.1.2 manage information

      • 4.1.3 use numbers

      • 4.1.4 think and solve problems

    • 4.2 demonstrate personal management skills to:

      • 4.2.1 demonstrate positive attitudes and behaviours

      • 4.2.2 be responsible

      • 4.2.3 be adaptable

      • 4.2.4 learn continuously

      • 4.2.5 work safely

    • 4.3 demonstrate teamwork skills to:

      • 4.3.1 work with others

      • 4.3.2 participate in projects and tasks

  • 5 create a transitional strategy to accommodate personal changes and build personal values

    • 5.1 identify short-term and long-term goals

    • 5.2 identify steps to achieve goals

Program of Studies 2009. Source document, © Alberta Education.