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Management & Marketing

MAM3080 Communication Strategies 3

Advanced · 1 credit · BIT - Business, Admin, Finance and IT

Description
Students expand and continue to improve oral and written communication strategies necessary for efficient and effective management of information. Focus is on technical writing strategies and composing at a computer work station when preparing formal business reports and proposals.
Prerequisite
MAM1030: Communication Strategies 1
Parameters
Access to an appropriate computer work station, word processing software and support materials.
Supporting courses
MAM2060: Communication Strategies 2

Outcomes The student will:

  • 1 critique formal technical reports

    • 1.1 identify examples of technical writing; e.g., instruction manuals, research reports

    • 1.2 describe the following characteristics of effective technical writing:

      • 1.2.1 directed to a topic or need

      • 1.2.2 accurate terminology, procedures and data

      • 1.2.3 current, clear, concise and complete

    • 1.3 research the parts of a formal technical report including:

      • 1.3.1 cover

      • 1.3.2 title page

      • 1.3.3 table of contents

      • 1.3.4 list of illustrations

      • 1.3.5 synopsis and/or executive summary

      • 1.3.6 body of the text; e.g., discussion, conclusions, recommendations, footnotes

      • 1.3.7 appendix

      • 1.3.8 bibliography or reference list

      • 1.3.9 letter of transmittal

    • 1.4 identify and demonstrate competencies needed for effective technical writing including:

      • 1.4.1 concentration

      • 1.4.2 precision

      • 1.4.3 summarization skills

    • 1.5 examine and evaluate a variety of technical reports

    • 1.6 compare technical writing with other writing; e.g., creative, historiographical, journalistic

  • 2 prepare a formal technical report that is clear, concise and meets the needs of the report user

    • 2.1 research and use the following prewriting strategies when preparing formal technical reports:

      • 2.1.1 determine the purpose

      • 2.1.2 prepare an outline

      • 2.1.3 conduct the research

      • 2.1.4 develop a note-taking system

      • 2.1.5 prepare an outline; put all sections together

    • 2.2 compose the first draft of the formal document using word processing skills, templates and effective strategies for formal reports including:

      • 2.2.1 write one section at a time; the executive summary should be written last

      • 2.2.2 use headings and side headings for ease of reading

    • 2.3 analyze the document using revising strategies to:

      • 2.3.1 check the draft against the outline

      • 2.3.2 ensure the purpose has been achieved

      • 2.3.3 check that report is clear, concise and complete

      • 2.3.4 check the facts for accuracy

    • 2.4 use proofreading strategies to:

      • 2.4.1 proofread for facts, dates, names, figures and statistical information

      • 2.4.2 proofread for sentence structure, grammar, spelling, punctuation and format

  • 3 deliver an oral, formal technical report supported by visual aids

    • 3.1 research and critique presentation strategies

    • 3.2 identify types of visual aids to use in a presentation

    • 3.3 rehearse making an oral presentation of a formal technical report using visual aids and effective presentation strategies and tools

    • 3.4 present the oral technical report

  • 4 demonstrate basic competencies

    • 4.1 demonstrate fundamental skills to:

      • 4.1.1 communicate

      • 4.1.2 manage information

      • 4.1.3 use numbers

      • 4.1.4 think and solve problems

    • 4.2 demonstrate personal management skills to:

      • 4.2.1 demonstrate positive attitudes and behaviours

      • 4.2.2 be responsible

      • 4.2.3 be adaptable

      • 4.2.4 learn continuously

      • 4.2.5 work safely

    • 4.3 demonstrate teamwork skills to:

      • 4.3.1 work with others

      • 4.3.2 participate in projects and tasks

  • 5 create a transitional strategy to accommodate personal changes and build personal values

    • 5.1 identify short-term and long-term goals

    • 5.2 identify steps to achieve goals

Program of Studies 2009. Source document, © Alberta Education.