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MAM3140 Energy & Resources Market Basics & Trends

Advanced · 1 credit · BIT - Business, Admin, Finance and IT

Description
Students explain the basic principles involved in marketing an energy or mineral resource and analyze trends in the development and marketing of energy or mineral products.
Prerequisite
None
Parameters
Access to an energy or mineral industry.
Supporting courses
MAM2130: Energy & Resources Supply & Distribution

Outcomes The student will:

  • 1 identify basic marketing principles and their application in an energy or mineral industry

    • 1.1 research local, national and international markets for an energy or mineral resource

    • 1.2 analyze market demands and fluctuations

    • 1.3 distinguish between nonregulated (open) and regulated (closed) marketing systems

    • 1.4 identify and compare viable marketing alternatives for the product or service including:

      • 1.4.1 direct producer marketing

      • 1.4.2 open markets

      • 1.4.3 marketing boards

      • 1.4.4 cooperatives

    • 1.5 identify factors that influence the pricing of the product or service including:

      • 1.5.1 market analysis

      • 1.5.2 supply and demand

      • 1.5.3 cost factors

    • 1.6 explain how products are moved to market, including the function of intermediate stops such as terminals and bulk plants

    • 1.7 describe the effectiveness of different methods of transportation; e.g., water systems, road and rail systems, pipeline systems

    • 1.8 evaluate the role of advertising and promotion in retailing practices and their impact on consumer demands

  • 2 describe market demands for an energy or mineral product and describe the impact of government policies on marketing practices

    • 2.1 identify social, political, economic and environmental factors that affect market demand for an energy or mineral resource

    • 2.2 research and prepare a case history on market demands for one energy or mineral commodity

    • 2.3 identify major export partners for oil, oil products and natural gas, coal and coal-generated energy, or mineral resources

    • 2.4 compare the nature and extent of Canada’s market share in North America, the Pacific Rim, Europe and other locations

    • 2.5 identify national and provincial government policies that influence the development and marketing of an energy or mineral resource

    • 2.6 research and prepare a case history regarding the impact of one government policy on the development and marketing of an energy or mineral resource in Canada

    • 2.7 evaluate the impact of national and provincial environmental protection policies on the development and marketing of a commodity or product

    • 2.8 evaluate the impact of national and provincial transportation policies on the development and marketing of a commodity or product

    • 2.9 evaluate the impact of provincial, national and international trade agreements on the development and marketing of an energy or mineral resource

  • 3 identify market trends and development opportunities in domestic and international markets

    • 3.1 consider factors that influence market trends and resulting trade opportunities

    • 3.2 evaluate the impact of developing technologies on one of Canada’s energy or mineral products

    • 3.3 identify market opportunities that arise from product diversification and specialization, international trade and participation in a global economy

    • 3.4 outline market conditions leading to, and steps in altering, a product or service or developing a related product or service

    • 3.5 explain the role of market research and product development in adapting a commodity, product or service to meet present and anticipated needs

    • 3.6 evaluate opportunities for the global marketing of a commodity, product or service

    • 3.7 compare approaches used to market a commodity, product or service in Canada with approaches used in other nations

  • 4 demonstrate basic competencies

    • 4.1 demonstrate fundamental skills to:

      • 4.1.1 communicate

      • 4.1.2 manage information

      • 4.1.3 use numbers

      • 4.1.4 think and solve problems

    • 4.2 demonstrate personal management skills to:

      • 4.2.1 demonstrate positive attitudes and behaviours

      • 4.2.2 be responsible

      • 4.2.3 be adaptable

      • 4.2.4 learn continuously

      • 4.2.5 work safely

    • 4.3 demonstrate teamwork skills to:

      • 4.3.1 work with others

      • 4.3.2 participate in projects and tasks

  • 5 create a transitional strategy to accommodate personal changes and build personal values

    • 5.1 identify short-term and long-term goals

    • 5.2 identify steps to achieve goals

Program of Studies 2009. Source document, © Alberta Education.