Communication Technology · MDC - Media, Design, and Communication Arts · 1 credit
Students expand on digital editing software skills to edit and process audio and video, and continue working with motion graphics and audio/video effects to enhance a product.
Prerequisite: COM2125: AV Postproduction 1
Outcomes this project would cover
- COM3125.1.1 prepare a list regarding how edits will be carried out, using prepared production plans and storyboards and produce an audio and video project based on outlined criteria
- COM3125.1.4 apply editing tools, considering:
- COM3125.1.4.1 multicamera editing
- COM3125.1.5 add video effects; e.g., filters, lighting, key framing
Communication Technology · MDC - Media, Design, and Communication Arts · 1 credit
Students work through the sequential steps of audio/video production, including shooting, writing, editing and performance. Group work, peer-collaboration and deadlines make this a real-life experience culminating in a broadcast that is entirely produced by students.
Prerequisite: COM1105: Audio/Video
Outcomes this project would cover
- COM3165.1.1.6 editor; e.g., edits footage, synchronizes audio effects and adds visual effects, transitions, credits, titles and graphics
- COM3165.3.2.11 editing requirements
- COM3165.1.1.4 videographer; e.g., captures the scene, demonstrates camera skills, works from shot list
- COM3165.6.1.2 the creative aspects of the work; e.g., transitions, syncing, style
COM2125Av Postproduction 1
Intermediate Communication Technology · MDC - Media, Design, and Communication Arts · 1 credit
Students expand on basic audio and/or video production techniques with an emphasis on following a plan, capturing content to edit and ensuring that continuity is maintained. Students understand that postproduction is stage three in the audio and video process.
Prerequisite: COM1105: Audio/Video
Outcomes this project would cover
- COM2125.1.6 use audio and/or video effects to enhance the final production
- COM2125.1.1 produce an audio and/or video project, using prepared production plans and storyboards
- COM2125.1.5 edit, manipulate and arrange imported audio and/or video in a time line
- COM2125.1.3 investigate and explain emerging editing technologies and recording and editing methods
Communication Technology · MDC - Media, Design, and Communication Arts · 1 credit
Students acquire basic production skills, including planning, recording and editing, through the production of simple audio and/or video projects using basic equipment and techniques.
Prerequisite: COM1005: Visual Composition
Outcomes this project would cover
- COM1105.4.3 use introductory production and post-production techniques to complete a project; e.g., camera moves, transitions, audio recording
- COM1105.3.1 produce an outline, script or shots sheet for a short video assignment; e.g., 3–5 minute interview, sporting event, advertisement
- COM1105.4 apply a project plan to scripting, sound recording and basic lighting techniques in completing a production assignment
- COM1105.3 apply basic project planning skills to audio/video productions
Communication Technology · MDC - Media, Design, and Communication Arts · 1 credit
Students expand on basic audio and/or video production techniques with an emphasis on following a production plan, capturing content to edit and ensuring that continuity is maintained. Students understand that production is stage two in the audio/video process.
Prerequisite: COM1105: Audio/Video
Outcomes this project would cover
- COM2115.2.3 record audio and/or video using specific techniques as described in production plan
- COM2115.1.2 demonstrate a variety of production elements through project work; e.g., camera framing and focusing, lighting, audio manipulation
- COM2115.2 complete a production, using audio and/or video equipment
- COM2115.2.1 follow prepared production plans and storyboards
Communication Technology · MDC - Media, Design, and Communication Arts · 1 credit
Students refine planning skills used in an audio and video project.
Prerequisite: COM2105: AV Preproduction 1
Outcomes this project would cover
- COM3105.2.2 complete a plan for at least one of the following projects: public service announcement, commercial, news story, documentary, action event, animation, music video, radio play, live recording, screen play
- COM3105.4 present and discuss the production plan; e.g., project plan, shot list or storyboard, edited project
- COM3105.2.1 identify the project needs and prepare a proposal and treatment plan to meet the identified needs; e.g., story concept, storyboard, shot list, script
- COM3105.4.1.2 the technical and creative aspects of the work; e.g., theme, style, shot list
Communication Technology · MDC - Media, Design, and Communication Arts · 1 credit
Students expand on intermediate audio and video production techniques.
Prerequisite: COM2115: AV Production 1
Outcomes this project would cover
- COM3115.3.1.7 shooting to edit
- COM3115.3.1.4 postproduction editing, including cutting on movement
- COM3115.1.4 explore refined, unique and innovative shot selections
- COM3115.1 apply advanced production techniques and strategies to produce an audio and video project
COM2105Av Preproduction 1
Intermediate Communication Technology · MDC - Media, Design, and Communication Arts · 1 credit
Students examine the value and need for audio and video preproduction, and explore strategies used to plan an audio and/or a video project using a variety of techniques. Students understand that preproduction is stage one in the audio and video process.
Prerequisite: COM1105: Audio/Video
Outcomes this project would cover
- COM2105.2.3 produce a production plan
- COM2105.4 present and discuss a production plan; e.g., project plan, shot list or storyboard, edited project
- COM2105.1 describe various media preproduction considerations
- COM2105.6 demonstrate basic competencies
MAM3100Promotion – Broadcast Advertising
Advanced Management & Marketing · BIT - Business, Admin, Finance and IT · 1 credit
Students are introduced to broadcast communication channels, delivery strategies and advertising media that can be used to inform potential customers about products and services available in the marketplace.
Outcomes this project would cover
- MAM3100.3.3 demonstrate the use of required production techniques when planning and producing promotional spots
- MAM3100.3.2 identify elements involved in the preparation of a promotional spot
- MAM3100.3.4 present and evaluate promotional spots
- MAM3100.3 design and create an effective promotional advertisement for broadcast; e.g. television, radio
COM3155Design – Advertising Campaigns
Advanced Communication Technology · MDC - Media, Design, and Communication Arts · 1 credit
Students develop advertising skills through projects and activities in conceptualization, campaign development and copy writing. The delivery and presentation of an ad campaign is also a major focus. Students enhance their abilities to integrate various media for the purpose of producing a multimedia message for a target audience.
Prerequisite: COM2155: Design – Brand Identity
Outcomes this project would cover
- COM3155.3.2 make use of technological advances in media production; e.g., program integration
- COM3155.1.1 identify a product and/or client (e.g., personal grooming product/producer) and create a brief and/or client parameters (e.g., cost, time line, print, audio, video)
- COM3155.1 develop a strategy for an advertising campaign to promote a product, using two or more types of media
- COM3155.3 produce and present the message, using two or more media linked through technology
Communication Technology · MDC - Media, Design, and Communication Arts · 1 credit
Students apply production planning techniques to produce a sophisticated animation for a client that tells a story, communicates an idea or a message, and creates a mood or establishes a theme.
Prerequisite: COM2145: Animation 2
Outcomes this project would cover
- COM3145.1.2 prepare and present a client proposal that includes a storyboard and a short synopsis describing the story or idea and animation technique(s) to be used
- COM3145.2.1 create and use a variety of animation production elements; e.g., visuals or models, backgrounds and/or sets, movement, beginning and/or end credits/titles, audio components such as voiceover, music and/or sound effects
- COM3145.2 produce an animation project with advanced production elements that communicates a story, idea, theme or mood
- COM3145.1 prepare an animation project for a client
Communication Technology · MDC - Media, Design, and Communication Arts · 1 credit
Students focus on honing the techniques and skills involved in story development, character pre-visualization and conceptualization for various genres of media production.
Prerequisite: COM2105: AV Preproduction 1
Outcomes this project would cover
- COM3005.2.2 describe film pre-visualization, including:
- COM3005.2.3 describe product or service promotion, including:
- COM3005.1 identify the different genres of media production; i.e., character development, film pre-visualization, product or service promotion, animation and interactive gaming
- COM3005.2.3.1 a description of the concept to promote a product or service