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TOU3080 Air Transportation

Advanced · 1 credit · HRH - Health, Recreation, and Human Services

Description
Students research, report on and develop a concept plan for the organization and operation of an airline.
Prerequisite
TOU1010: The Tourism Sector

Outcomes The student will:

  • 1 describe the organization of the air transportation industry in Canada

    • 1.1 describe the history and development of the air transportation industry in Canada

    • 1.2 describe the types of air service, including:

      • 1.2.1 general aviation

      • 1.2.2 carrier aviation; e.g., charter

      • 1.2.3 scheduled airlines

      • 1.2.4 non-scheduled airlines

    • 1.3 compare multilateral agreements with bilateral agreements, and explain how they make the international air system work

    • 1.4 explain the effects of deregulation on the traveller and the air transportation industry; e.g., 1978 Airline Deregulation Act (USA), regulatory reform 1980s (Canada)

    • 1.5 name the regulatory agencies and discuss their roles in the industry; e.g., International Air Transport Association (IATA)

    • 1.6 explain the factors used to determine different air fares

    • 1.7 identify the impact open skies agreements have had on airline travel

  • 2 analyze and report on the types of aircraft and the operation of different departments in a major airline

    • 2.1 distinguish among the types of aircraft in service today; e.g., type of engine, purpose

    • 2.2 identify the parts of an airport

    • 2.3 explain the differences between air carrier and general aviation airports

    • 2.4 name and describe the functions of each major area in an airport

    • 2.5 identify types of air routes

  • 3 identify and describe trends and issues in the air transportation industry

    • 3.1 explain issues of safety and security in airports and airplanes

    • 3.2 identify environmental issues related to air transportation

    • 3.3 discuss the restructuring of the airline industry; e.g., emergence of new companies, alliances among airlines in different countries

  • 4 develop a concept plan for an airline to attract and maintain business

    • 4.1 research and report on the range of services provided to travellers in a major airport

    • 4.2 define the term passenger load factor and discuss how this calculation is used by airline marketing departments

    • 4.3 describe strategies used by airlines to reduce operating expenses

    • 4.4 compare the special services offered to frequent flyers by airlines

    • 4.5 research and describe marketing strategies used to attract pleasure and business travelers

    • 4.6 create a concept plan for an airline, including:

      • 4.6.1 market research methods

      • 4.6.2 target group description

      • 4.6.3 objective

      • 4.6.4 description of marketing activities

      • 4.6.5 sample advertising and promotion items

      • 4.6.6 evaluation techniques

  • 5 demonstrate basic competencies

    • 5.1 demonstrate fundamental skills to:

      • 5.1.1 communicate

      • 5.1.2 manage information

      • 5.1.3 use numbers

      • 5.1.4 think and solve problems

    • 5.2 demonstrate personal management skills to:

      • 5.2.1 demonstrate positive attitudes and behaviours

      • 5.2.2 be responsible

      • 5.2.3 be adaptable

      • 5.2.4 learn continuously

      • 5.2.5 work safely

    • 5.3 demonstrate teamwork skills to:

      • 5.3.1 work with others

      • 5.3.2 participate in projects and tasks

  • 6 create a transitional strategy to accommodate personal changes and build personal values

    • 6.1 identify short-term and long-term goals

    • 6.2 identify steps to achieve goals

Program of Studies 2010. Source document, © Alberta Education.