TOU3060 Destination Management
Advanced · 1 credit · HRH - Health, Recreation, and Human Services
- Description
- Students research the management and operation of a travel destination.
- Prerequisite
- None
Outcomes The student will:
1 identify what attracts tourists to different destinations
1.1 identify the different industries within the tourism sector that tourists can choose from; e.g., adventure and recreation, meetings, conferences, attractions
1.2 identify the components that make tourism destinations viable; e.g., resources, transportation, hospitality
1.3 identify motives for travelling to destinations; e.g., recreation, culture, family
2 identify the steps involved in planning a destination
2.1 identify the components of destination planning, including:
2.1.1 market analysis
2.1.2 site assessment
2.1.3 financial studies
2.1.4 environmental studies
2.1.5 social impact studies
2.2 identify the various types of development and organizational involvement; e.g., government, tourism organizations
2.3 identify the stages of a destination life cycle
3 identify and discuss stakeholder roles within a destination
3.1 describe the following:
3.1.1 destination
3.1.2 destination management
3.1.3 destination management company (DMC)
3.1.4 destination marketing organization (DMO)
3.1.5 travel flow and models; e.g., number of visitors to a destination, when
3.1.6 stakeholder; e.g., residents
3.1.7 travel patterns; e.g., activity within a destination
4 understand travel patterns and the expenditures of visitors within a destination
4.1 identify a variety of destinations
4.2 determine what attracts tourists to different destinations
4.3 discuss the economic impact of destination development; e.g., multiplier effect, revenue leakage, balance of payments
5 assess the impact of various issues on a destination
5.1 discuss the physical, economic and social impacts of tourism
5.2 explain how tourism can help preserve a local culture
5.3 discuss the impacts of the possible negative effects of destination development on a local environment, including:
5.3.1 ecological
5.3.2 biological
5.3.3 political; e.g., travel advisories
5.3.4 global and/or regional conflict
5.3.5 terrorism
5.3.6 economic
5.3.7 reputation; e.g., Hollywood effect
6 investigate and communicate information related to managing a destination facility
6.1 research existing destinations and management requirements
6.2 create and present a package demonstrating information related to the following:
6.2.1 type of facility and/or attraction; e.g., helicopter tours, whitewater rafting, agricultural, bed and breakfast
6.2.2 location
6.2.3 staffing needs
6.2.4 booking and advertising
6.2.5 facility offerings
6.2.6 environmental responsibility
6.2.7 accommodation requirements and industry standards, if required
6.2.8 guest requirements
6.2.9 safety and security of guests
6.2.10 mode of transportation to and from facility
6.2.11 financial management
6.2.12 other important information
7 demonstrate basic competencies
7.1 demonstrate fundamental skills to:
7.1.1 communicate
7.1.2 manage information
7.1.3 use numbers
7.1.4 think and solve problems
7.2 demonstrate personal management skills to:
7.2.1 demonstrate positive attitudes and behaviours
7.2.2 be responsible
7.2.3 be adaptable
7.2.4 learn continuously
7.2.5 work safely
7.3 demonstrate teamwork skills to:
7.3.1 work with others
7.3.2 participate in projects and tasks
8 create a transitional strategy to accommodate personal changes and build personal values
8.1 identify short-term and long-term goals
8.2 identify steps to achieve goals
Program of Studies 2010. Source document, © Alberta Education.