TOU3040 Accommodations Operations
Advanced · 1 credit · HRH - Health, Recreation, and Human Services
- Description
- Students research and discuss issues related to alternative accommodations.
- Prerequisite
- TOU1010: The Tourism Sector
Outcomes The student will:
1 identify the types of alternative accommodations
1.1 define and describe types of alternative accommodations available, including:
1.1.1 boutique hotels
1.1.2 specialty hotels; e.g., underwater, ice
1.1.3 bed and breakfast
1.1.4 guest ranch
1.1.5 country vacation
1.1.6 full-service lodge
1.1.7 basic cabin lodge
1.1.8 eco-lodge
1.1.9 camp or campground
1.2 research the economic impact of alternative accommodations on the tourism industry
1.3 describe the visitor appeal of different types of alternative accommodations
1.4 describe the appeal of various amenities to specific target groups; e.g., security, luxury items, spas, fitness
2 identify issues, operating policies and service standards related to operating an alternative accommodation
2.1 explain the advantages and disadvantages of owning and/or operating an alternative accommodation facility
2.2 discuss operational issues, including:
2.2.1 lifestyle; e.g., privacy, time management, commitment
2.2.2 financial; e.g., start-up costs
2.2.3 staffing
2.2.4 location
2.2.5 seasonality
2.2.6 guest expectations
2.2.7 liability
2.3 describe common operating policies for alternative accommodation properties, including:
2.3.1 rates
2.3.2 deposit, cancellation and refund policies
2.3.3 long distance calls
2.3.4 reservations
2.3.5 deposits and reservation confirmation
2.3.6 tracking reservations
2.4 research the minimum standards for a selected alternative accommodation facility or venture
2.5 describe environmental standards for waste and energy management
2.6 identify a service strategy and standards for an alternative accommodation, including:
2.6.1 welcome and check-in
2.6.2 food service
2.6.3 housekeeping
2.6.4 general sanitation
2.6.5 check-out
2.7 name and describe the role of regulatory agencies for alternative accommodation businesses
3 develop a marketing or venture plan for a selected alternative accommodation
3.1 research various marketing strategies used by alternative accommodation properties
3.2 analyze various accommodation promotional materials to determine distinguishing features and targeted markets
3.3 present a marketing or venture plan, including:
3.3.1 products and services offered
3.3.2 target market (clientele/guest)
3.3.3 pricing strategy
3.3.4 promotion plan
3.3.5 description of real or simulated business
4 demonstrate basic competencies
4.1 demonstrate fundamental skills to:
4.1.1 communicate
4.1.2 manage information
4.1.3 use numbers
4.1.4 think and solve problems
4.2 demonstrate personal management skills to:
4.2.1 demonstrate positive attitudes and behaviours
4.2.2 be responsible
4.2.3 be adaptable
4.2.4 learn continuously
4.2.5 work safely
4.3 demonstrate teamwork skills to:
4.3.1 work with others
4.3.2 participate in projects and tasks
5 create a transitional strategy to accommodate personal changes and build personal values
5.1 identify short-term and long-term goals
5.2 identify steps to achieve goals
Program of Studies 2010. Source document, © Alberta Education.