TOU3000 Tourism Essentials
Advanced · 1 credit · HRH - Health, Recreation, and Human Services
- Description
- Students develop essential employability or transferable skills for the tourism sector as well as the ever-changing workplace.
- Prerequisite
- TOU1010: The Tourism Sector
Outcomes The student will:
1 demonstrate knowledge of the tourism sector
1.1 research the organizational structure of the tourism sector, as well as travel motivators and trends
1.2 research ways to promote the tourism sector
2 research the importance of providing professional service
2.1 investigate basic competencies in guest service and hospitality, including:
2.1.1 positive attitude
2.1.2 responsibility
2.1.3 adaptability
2.1.4 willingness to continuously learn
2.1.5 maintaining the safety of self and others
2.2 investigate effective problem-solving skills in dealing with guest concerns, including:
2.2.1 communication skills
2.2.2 computer and other technology skills
2.2.3 skills in managing information
2.2.4 thinking skills
2.2.5 ability to work with others; e.g., performance appraisals, preventing and managing stress, legal issues
3 develop a concept plan for one area of the tourism sector to attract and maintain business
3.1 research and report on the range of services available
3.2 compare the special services offered to guests
3.3 research and describe marketing strategies used to attract pleasure and business travellers
3.4 create a concept plan, including:
3.4.1 market research methods
3.4.2 target group description
3.4.3 assessment of appropriate professional services required
3.4.4 objective
3.4.5 description of marketing activities
3.4.6 sample advertising and promotional items
3.4.7 evaluation techniques
4 demonstrate basic competencies
4.1 demonstrate fundamental skills to:
4.1.1 communicate
4.1.2 manage information
4.1.3 use numbers
4.1.4 think and solve problems
4.2 demonstrate personal management skills to:
4.2.1 demonstrate positive attitudes and behaviours
4.2.2 be responsible
4.2.3 be adaptable
4.2.4 learn continuously
4.2.5 work safely
4.3 demonstrate teamwork skills to:
4.3.1 work with others
4.3.2 participate in projects and tasks
5 create a transitional strategy to accommodate personal changes and build personal values
5.1 identify short-term and long-term goals
5.2 identify steps to achieve goals
Program of Studies 2010. Source document, © Alberta Education.