TOU2010 Event Management
Intermediate · 1 credit · HRH - Health, Recreation, and Human Services
- Description
- Students plan, organize, facilitate and evaluate a tourism event in the school or community.
- Prerequisite
- None
Outcomes The student will:
1 explain the importance of events within the tourism industry
1.1 identify range of events available; e.g., mega-events, hallmark events, special events
1.2 identify categories of events; e.g., public, private, business, educational, arts
1.3 identify the functional areas involved in event management
2 develop management skills
2.1 research an event
2.2 develop a business plan
2.3 develop a critical path
2.4 evaluate an event
2.5 administer a reporting and monitoring process
2.6 establish event policies and procedures
2.7 oversee committees
3 use financial management skills
3.1 develop a budget
3.2 establish financial controls and procedures
4 manage contracts
4.1 source suppliers
4.2 negotiate contracts
5 develop financial resources for an event
5.1 manage the event sponsors and/or partnership process
5.2 manage the event donor process
5.3 manage the program funding process
6 develop event planning and management strategies
6.1 plan the event program
6.2 design the event program
6.3 select the site
6.4 contract the entertainment, activities and attractions
6.5 develop the food and beverage operations plan
6.6 develop the event décor plan
6.7 develop the system of accreditation
6.8 develop the guidelines for box office and ticket operations
7 develop a marketing plan and strategies
7.1 identify various marketing strategies in terms of their suitability in reaching the target market
7.2 research sources of assistance and information and create a support network
7.3 compare the various techniques used for promotion; e.g., advertising, free publicity
7.4 evaluate the strengths and weaknesses of the strategies and revise as necessary
8 plan for risk management
8.1 develop an event risk management plan
8.2 develop a contingency plan
8.3 comply with legislation
9 implement guidelines for human resource management
9.1 establish a human resource plan
9.2 implement procedures for human resource management
10 exhibit professionalism
10.1 demonstrate leadership
10.2 manage multiple priorities
10.3 solve problems
11 demonstrate basic competencies
11.1 demonstrate fundamental skills to:
11.1.1 communicate
11.1.2 manage information
11.1.3 use numbers
11.1.4 think and solve problems
11.2 demonstrate personal management skills to:
11.2.1 demonstrate positive attitudes and behaviours
11.2.2 be responsible
11.2.3 be adaptable
11.2.4 learn continuously
11.2.5 work safely
11.3 demonstrate teamwork skills to:
11.3.1 work with others
11.3.2 participate in projects and tasks
12 identify possible life roles related to the skills and content of this cluster
12.1 recognize and then analyze the opportunities and barriers in the immediate environment
12.2 identify potential resources to minimize barriers and maximize opportunities
Program of Studies 2010. Source document, © Alberta Education.