TOU1070 The Attractions Industry

Introductory · 1 credit · HRH - Health, Recreation, and Human Services

Description: Students analyze and compare the natural, cultural and recreational attractions available in Alberta and Canada and develop strategies for maintaining the well-being of guests.
Prerequisite: TOU1010: The Tourism Sector

Outcomes The student will:

1 describe natural, cultural and recreational attractions and explain their roles in the tourism industry
- 1.1 define the following terms:
  - 1.1.1 attractions; e.g., natural attractions, constructed attractions, cultural attractions
  - 1.1.2 special events
  - 1.1.3 festivals
- 1.2 describe the roles of attractions, special events and festivals in the tourism industry
- 1.3 define the term travel generators and give local and provincial examples
- 1.4 analyze the appeal of natural attractions to visitors by:
  - 1.4.1 outlining the historical development of Canada’s national parks
  - 1.4.2 identifying Alberta’s natural attractions on a map and describing them
  - 1.4.3 reviewing the role of national parks and Alberta provincial parks in preserving the environment
  - 1.4.4 explaining regulations and describing strategies used to manage visitor impact in parks
  - 1.4.5 describing the global appeal of natural attractions in Alberta and Canada
  - 1.4.6 describing the range of visitor activities and services provided in natural attractions
- 1.5 analyze the appeal of cultural attractions to visitors by:
  - 1.5.1 defining the term cultural attraction and identifying major provincial and local cultural attractions, including historic, ethnic and artistic
  - 1.5.2 describing the range of visitor activities and services provided by various cultural attractions
- 1.6 analyze the appeal of recreational attractions to visitors by describing the range of local and provincial recreational attractions
- 1.7 analyze visitor trends related to natural, cultural and recreational attractions
2 evaluate the effectiveness of an attraction in meeting the needs and expectations of visitors
- 2.1 identify regulations, procedures and strategies for maintaining the well-being of guests in local attraction facilities
- 2.2 identify departments or employees that are responsible for guest services in attraction facilities
- 2.3 describe the role of employees in providing guest services
- 2.4 evaluate the range of visitor activities and services provided at local attraction facilities
- 2.5 identify procedures and strategies implemented for the maintenance of the attraction; e.g., preventing overcrowding, ecological damage
3 develop a tour package for an Alberta attraction
- 3.1 identify the type of tour; e.g., natural, cultural, recreational
- 3.2 identify the following:
  - 3.2.1 options
  - 3.2.2 length of stay
  - 3.2.3 number of guests participating
- 3.3 produce a package that includes information on:
  - 3.3.1 transportation
  - 3.3.2 accommodation
  - 3.3.3 admission
  - 3.3.4 meals
4 demonstrate basic competencies
- 4.1 demonstrate fundamental skills to:
  - 4.1.1 communicate
  - 4.1.2 manage information
  - 4.1.3 use numbers
  - 4.1.4 think and solve problems
- 4.2 demonstrate personal management skills to:
  - 4.2.1 demonstrate positive attitudes and behaviours
  - 4.2.2 be responsible
  - 4.2.3 be adaptable
  - 4.2.4 learn continuously
  - 4.2.5 work safely
- 4.3 demonstrate teamwork skills to:
  - 4.3.1 work with others
  - 4.3.2 participate in projects and tasks
5 make personal connections to the cluster content and processes to inform possible pathway choices
- 5.1 complete/update a personal inventory; e.g., interests, values, beliefs, resources, prior learning and experiences
- 5.2 create a connection between a personal inventory and occupational choices