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TOU1050 The Accommodation Industry

Introductory · 1 credit · HRH - Health, Recreation, and Human Services

Description
Students research accommodation options available, discuss basic principles of the accommodations industry and develop service strategies for handling individual guest requirements.
Prerequisite
TOU1010: The Tourism Sector

Outcomes The student will:

  • 1 explain market segmentation in the accommodations industry

    • 1.1 classify accommodation options available to travellers in Alberta according to price, location, configuration and category

    • 1.2 discuss “branding” in the accommodations industry

    • 1.3 match visitor characteristics with various accommodations

    • 1.4 list factors that determine the price structure for accommodation properties

    • 1.5 define and explain the importance of:

      • 1.5.1 occupancy rate

      • 1.5.2 average room rate

  • 2 develop a basic understanding of business operations in the accommodations industry

    • 2.1 identify various forms of business ownership in the accommodations industry; e.g., individual, chain, franchise, management companies, Real Estate Investment Trusts

    • 2.2 identify the major departments in a large hotel and their related supervisory personnel; e.g., front of the house: front desk, entertainers; back of the house: housekeeping, reservations, maintenance

    • 2.3 identify various rating systems used within the accommodations industry; e.g., those used in guide books, hotel critics, Web sites, Canada Select accommodations rating program

    • 2.4 describe the range of guest requirements for a variety of travellers; e.g., business or pleasure traveller, family with special needs, travellers with pets

    • 2.5 describe the impact of technology on the accommodations industry; e.g., Internet access

    • 2.6 describe the environmentally responsible practices demonstrated in the accommodations industry; e.g., carepar, energy, water, disposal, recycle, protection

    • 2.7 explain the factors that influence the success of accommodation properties; e.g., excellence in customer service, location, marketing of property

    • 2.8 identify current trends in the accommodations industry; e.g., self-service, technology

    • 2.9 describe the impact of technology on distribution channels for branded and independent lodging properties

  • 3 develop strategies for overseeing the safety and security of guests in a range of accommodation facilities

    • 3.1 evaluate sample house policies pertaining to the safety and security of guests, including:

      • 3.1.1 confidentiality

      • 3.1.2 security of valuables

    • 3.2 describe procedures and resources available for dealing with common emergencies, including:

      • 3.2.1 safety equipment

      • 3.2.2 security personnel

      • 3.2.3 community resources

  • 4 describe strategies for meeting individual guest requirements and maintaining the well-being of guests

    • 4.1 explain voluntary designations pertaining to the accommodations industry; e.g., Approved Accommodation Guide, Green Key Eco-Rating Program, Canada Select, Pets Can Stay

    • 4.2 interpret house policies that support industry designations

    • 4.3 identify strategies for accommodating special requirements; e.g., Access Canada Rating and Certification Program

  • 5 identify employment opportunities in the accommodations industry

    • 5.1 describe accommodation trends and propose future opportunities

    • 5.2 describe a range of direct and indirect opportunities within the accommodations industry

  • 6 demonstrate basic competencies

    • 6.1 demonstrate fundamental skills to:

      • 6.1.1 communicate

      • 6.1.2 manage information

      • 6.1.3 use numbers

      • 6.1.4 think and solve problems

    • 6.2 demonstrate personal management skills to:

      • 6.2.1 demonstrate positive attitudes and behaviours

      • 6.2.2 be responsible

      • 6.2.3 be adaptable

      • 6.2.4 learn continuously

      • 6.2.5 work safely

    • 6.3 demonstrate teamwork skills to:

      • 6.3.1 work with others

      • 6.3.2 participate in projects and tasks

  • 7 make personal connections to the cluster content and processes to inform possible pathway choices

    • 7.1 complete/update a personal inventory; e.g., interests, values, beliefs, resources, prior learning and experiences

    • 7.2 create a connection between a personal inventory and occupational choices

Program of Studies 2010. Source document, © Alberta Education.