CTSPlanner
Sign-in not configured
← Tourism

TOU1010 The Tourism Sector

Introductory · 1 credit · HRH - Health, Recreation, and Human Services

Description
Students analyze the organizational structure of the tourism industry at local, provincial, national and global levels. Students will perform introductory investigations of employment opportunities in tourism.
Prerequisite
None

Outcomes The student will:

  • 1 describe the organizational structure of the tourism sector and the role of the various organizations

    • 1.1 discuss the use of the terms industry and sector related to the organizational structure of tourism

    • 1.2 identify and define the five industry groups of the tourism sector by:

      • 1.2.1 identifying the original eight sectors: transportation; accommodation; food and beverage; meetings, events and conferences; attractions; adventure tourism, recreation and ecotourism; travel trade; tourism services

      • 1.2.2 discussing reasons for the changes made in relation to the eight sectors becoming five industries

    • 1.3 define the following terms:

      • 1.3.1 tourism

      • 1.3.2 tourist

      • 1.3.3 outbound

      • 1.3.4 inbound

    • 1.4 describe the different industries of the sector and the infrastructure that connects them; e.g., travel destinations may be connected to air transportation/surface transportation

    • 1.5 identify various organizations at the local, national and international level, their responsibilities and how they interact; e.g., government, tourism destination regions, industry associations, local associations, private-sector operations

  • 2 assess the effects different travel motivators, trends and sustainability have on industry activity

    • 2.1 explore the history and development of tourism

    • 2.2 describe and discuss the various visitor characteristics, including:

      • 2.2.1 geographic

      • 2.2.2 demographic

      • 2.2.3 psychographic

      • 2.2.4 socioeconomic

    • 2.3 describe various motivating factors for travel, including:

      • 2.3.1 leisure

      • 2.3.2 disposable income

      • 2.3.3 educational opportunities

      • 2.3.4 personal interest

      • 2.3.5 business

    • 2.4 describe tourism statistics and travel trends

    • 2.5 explore the positive and negative impacts of tourism

    • 2.6 list and explain various societal and political factors that influence industry activity

    • 2.7 describe and explain what it means to be a responsible tourist

  • 3 describe and evaluate promotional strategies at the regional, provincial and national levels

    • 3.1 report on local tourism facilities and services in different industries within the sector

    • 3.2 identify the different mediums used to promote tourism

    • 3.3 describe a variety of strategies used to promote tourism

    • 3.4 compare a variety of promotional strategies and identify their strengths and weaknesses

    • 3.5 create a promotional strategy and outline its effectiveness

  • 4 identify employment opportunities in the tourism sector

    • 4.1 research a variety of occupations in different industries of the tourism sector

    • 4.2 research sources of furthering skills, training and post-secondary education for employment prospects and advancement

  • 5 demonstrate basic competencies

    • 5.1 demonstrate fundamental skills to:

      • 5.1.1 communicate

      • 5.1.2 manage information

      • 5.1.3 use numbers

      • 5.1.4 think and solve problems

    • 5.2 demonstrate personal management skills to:

      • 5.2.1 demonstrate positive attitudes and behaviours

      • 5.2.2 be responsible

      • 5.2.3 be adaptable

      • 5.2.4 learn continuously

      • 5.2.5 work safely

    • 5.3 demonstrate teamwork skills to:

      • 5.3.1 work with others

      • 5.3.2 participate in projects and tasks

  • 6 make personal connections to the cluster content and processes to inform possible pathway choices

    • 6.1 complete/update a personal inventory; e.g., interests, values, beliefs, resources, prior learning and experiences

    • 6.2 create a connection between a personal inventory and occupational choices

Program of Studies 2010. Source document, © Alberta Education.