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Fashion Studies

FAS3140 Fashion Retailing

Advanced · 1 credit · MDC - Media, Design, and Communication Arts

Description
Students analyze fashion retail terms, operations and trends.
Prerequisite
None

Outcomes The student will:

  • 1 describe basic retail terms

    • 1.1 define basic retail terminology and its application to the fashion industry

  • 2 describe and compare various classifications of fashion retail operations

    • 2.1 compare the following retail operations:

      • 2.1.1 department stores

      • 2.1.2 specialty stores

      • 2.1.3 chain stores

      • 2.1.4 discount stores

      • 2.1.5 electronic/home shopping

      • 2.1.6 factory outlets

      • 2.1.7 online auction sites, Internet sources

  • 3 describe store operational policies and apply this knowledge to evaluate specific fashion retail operations

    • 3.1 describe operational store policies, including:

      • 3.1.1 ambience

      • 3.1.2 customer service

      • 3.1.3 selling services

      • 3.1.4 promotional activities

    • 3.2 compare operational store policies of various selected retail operations

    • 3.3 describe the importance of location, exterior design and interior layout in developing a store’s image

    • 3.4 describe various methods of direct retailing and discuss advantages and disadvantages of each

  • 4 research present and future trends in fashion retailing

  • 5 select and present a project

  • 6 identify copyright restrictions and permissions and put them into practice

  • 7 demonstrate basic competencies

    • 7.1 demonstrate fundamental skills to:

      • 7.1.1 communicate

      • 7.1.2 manage information

      • 7.1.3 use numbers

      • 7.1.4 think and solve problems

    • 7.2 demonstrate personal management skills to:

      • 7.2.1 demonstrate positive attitudes and behaviours

      • 7.2.2 be responsible

      • 7.2.3 be adaptable

      • 7.2.4 learn continuously

      • 7.2.5 work safely

    • 7.3 demonstrate teamwork skills to:

      • 7.3.1 work with others

      • 7.3.2 participate in projects and tasks

  • 8 create a transitional strategy to accommodate personal changes and build personal values

    • 8.1 identify short-term and long-term goals

    • 8.2 identify steps to achieve goals

Program of Studies 2010. Source document, © Alberta Education.