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FAS2140 Fashion Merchandising

Intermediate · 1 credit · MDC - Media, Design, and Communication Arts

Description
Students learn about policies and techniques used by retail operations in the fashion industry.
Prerequisite
None
Supporting courses
MAM1010: Marketing & Management

Outcomes The student will:

  • 1 describe key terms as they relate to the merchandising of fashion

    • 1.1 identify various categories of merchandise; e.g., bridal, sportswear, home fashions

    • 1.2 define merchandising and its application to the fashion industry; e.g., demographics, psychographics

    • 1.3 describe merchandising policies according to:

      • 1.3.1 fashion cycle

      • 1.3.2 quality

      • 1.3.3 price

      • 1.3.4 depth and breadth

      • 1.3.5 brand

  • 2 explain advantages and disadvantages of contemporary fabrics and/or textiles

    • 2.1 identify the fibre content of various fabrics and textiles

    • 2.2 evaluate the characteristics of the product in terms of customer needs; e.g., care, use

  • 3 identify merchandising policies used by retailers to attract specific customers

    • 3.1 explain target market and describe in terms of demographics and psychographics

    • 3.2 describe a specific target market

    • 3.3 outline and plan a merchandising policy for the target market

  • 4 select and present a project

  • 5 identify copyright restrictions and permissions and put them into practice

  • 6 demonstrate basic competencies

    • 6.1 demonstrate fundamental skills to:

      • 6.1.1 communicate

      • 6.1.2 manage information

      • 6.1.3 use numbers

      • 6.1.4 think and solve problems

    • 6.2 demonstrate personal management skills to:

      • 6.2.1 demonstrate positive attitudes and behaviours

      • 6.2.2 be responsible

      • 6.2.3 be adaptable

      • 6.2.4 learn continuously

      • 6.2.5 work safely

    • 6.3 demonstrate teamwork skills to:

      • 6.3.1 work with others

      • 6.3.2 participate in projects and tasks

  • 7 identify possible life roles related to the skills and content of this cluster

    • 7.1 recognize and then analyze the opportunities and barriers in the immediate environment

    • 7.2 identify potential resources to minimize barriers and maximize opportunities

Program of Studies 2010. Source document, © Alberta Education.