ENT2010 Analyzing Ventures

Intermediate · 1 credit · BIT - Business, Admin, Finance and IT

Description: Students gather and analyze data to make informed decisions about the feasibility of ventures.
Prerequisite: None
Parameters: No specialized equipment or facilities.

Outcomes The student will:

1 describe and apply various methods for analyzing and evaluating ventures
- 1.1 describe various methods for analyzing and evaluating ventures including:
  - 1.1.1 personal criteria
  - 1.1.2 market analysis; e.g., provide results of market research, collecting both primary and secondary data, and indicate the advantages and disadvantages of each
  - 1.1.3 industry analysis
  - 1.1.4 financial analysis; describe the following potential risks involved in ventures: financial, personal, legal, societal, environmental
  - 1.1.5 financial plan/projection; analyze various ventures or case studies through an analysis of such aspects as: working capital/cash flow, operating expenses, financial ratios, profitability
  - 1.1.6 human resources analysis
  - 1.1.7 product/service evaluation; analyze and compare ventures in terms of: personal criteria, human resources, production, managing, marketing, distribution, technical feasibility, general acceptance, competition, legalities
2 describe criteria important to the success of various ventures
- 2.1 describe the success of various ventures in terms of:
  - 2.1.1 personal criteria
  - 2.1.2 effectiveness of human resources
  - 2.1.3 customer benefits
  - 2.1.4 ability to raise capital
  - 2.1.5 return on investment
  - 2.1.6 growth potential
  - 2.1.7 technical feasibility
  - 2.1.8 simplicity of manufacturing
  - 2.1.9 ease of operation
  - 2.1.10 quality of product/service
  - 2.1.11 marketability
  - 2.1.12 size of market
  - 2.1.13 advertising potential
- 2.2 outline various primary data collection methods including:
  - 2.2.1 observation
  - 2.2.2 surveys
  - 2.2.3 questionnaires
- 2.3 identify sources of secondary data including:
  - 2.3.1 libraries; e.g., school, public, government
  - 2.3.2 associations; e.g., business, professional
  - 2.3.3 journals; e.g., trade, business, professional
  - 2.3.4 publications; e.g., federal, provincial, municipal
- 2.4 compare various venture plans in terms of:
  - 2.4.1 market analyses
  - 2.4.2 operating plans
  - 2.4.3 financial plans
3 analyze research, compare a variety of ventures and make informed decisions about the feasibility of each venture
- 3.1 use the data presented and evaluate the strengths and weaknesses of each venture
- 3.2 select the most feasible venture based on the analyzed data
- 3.3 prepare a written critique, including an in-depth analysis and assessment of a venture
- 3.4 compare various venture plans in terms of:
  - 3.4.1 market analyses
  - 3.4.2 operating plans
  - 3.4.3 financial plan
4 demonstrate basic competencies
- 4.1 demonstrate fundamental skills to:
  - 4.1.1 communicate
  - 4.1.2 manage information
  - 4.1.3 use numbers
  - 4.1.4 think and solve problems
- 4.2 demonstrate personal management skills to:
  - 4.2.1 demonstrate positive attitudes and behaviours
  - 4.2.2 be responsible
  - 4.2.3 be adaptable
  - 4.2.4 learn continuously
  - 4.2.5 work safely
- 4.3 demonstrate teamwork skills to:
  - 4.3.1 work with others
  - 4.3.2 participate in projects and tasks
5 identify possible life roles related to the skills and content of this cluster
- 5.1 recognize and then analyze the opportunities and barriers in the immediate environment
- 5.2 identify potential resources to minimize barriers and maximize opportunities